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Rakanda Africa is a collection of resorts & lodges with similar standards and values, situated throughout Southern Africa.

The Rakanda brand represents a distinctive balance of contemporary culture and African heritage. The philosophy of the brand is to guarantee a consistent standard of service throughout all properties in the portfolio by introducing the exceptional guest experience policy of the group.

Properties participating under the brand are carefully selected for their visual appeal, authenticity, social responsibility, sound environmental policies, location and the quality of availability activities.

Brand Management

The success of the Rakanda brand is depended on a clear and crisp understanding by consumers of the standards and values portrayed by the brand, and hence the consequent expectation and choice generated in the market place.

The Rakanda brand is therefore meticulously and strictly defined with brand manuals and other brand identity collateral to secure strict brand control. In addition, regular quality assurance inspections and audits ensure that all properties participating under the brand comply with the brand’s pre-defined service criteria.